2019 OOH Media Conference + Expo Aria Resort, Las Vegas, NV


Day 1
20 May 2019
Day 2
21 May 2019
Day 3
22 May 2019

FQ Lounge

Sponsored by Clear Channel Outdoor

Geopath Training | The Foundations of OOH Measurement

Scott Fiaschetti, SVP of Operations for Geopath will conduct training for members on the basics of OOH measurement and Geopath’s current tool set. This is a great session for anyone...
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Scott Fiaschetti
Enza Veltri Chiodi

Welcome Reception in Expo

Sponsorship Available

Cocktails & Karaoke

Sponsored by Clear Channel Outdoor

FQ Lounge

Sponsored by Clear Channel Outdoor

General Session

Mike Benson
Nick Brien
Jean-Luc Decaux
Nancy Fletcher
Ryan Laul
Rishad Tobaccowala

Coffee Break in Expo

Sponsored by Broadsign

General Session (cont.)

Matt Bayer
Kym Frank
Stephanie Landrum
Tiffany Lee
Lindsay Rowntree
Jim Sink
Casey Winheim

Lunch in Expo

Sponsored by Vistar Media

State Association Luncheon

Charlotte Audie
Don Avjean
Nicole Randall
April Salter
Denise Shewmake
Allen Smith

FQ Lounge: A Conversation With Nancy Fletcher

From the halls of Capitol Hill to board rooms on Madison Avenue to town halls across the country, spend an intimate half hour with OAAA President & CEO Nancy Fletcher...
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Nancy Fletcher
Shelley Zalis

Track A – Analytics: Geopath Update | The Latest on the Insights Suite and More

Geopath Chairperson, Jill Nickerson, SVP, Director of OOH for Horizon Media, will join Geopath’s Dylan Mabin, SVP of Product and Scott Fiaschetti, SVP of Operations, to provide an update on...
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Scott Fiaschetti
Dylan Mabin
Jill Nickerson

Track B – Data: OOH Attribution Success Cases

Marketers increasingly place a great deal of emphasis on attribution and understanding how different touchpoints can drive consumers behavior. With expanded metrics and data available for OOH inventory, it is...
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Brooke Bobe
Valentina Marastoni-Bieser
Rick Wilson

Track C – Thought Leadership: Rise of the Machines: A Conversation Around OOH Automation

In this workshop, panelists discuss how automation has benefited the client-agency-vendor dynamic.  Where agencies, such as Posterscope, and providers, such as Vistar and DOmedia, have successfully developed technology that streamlines...
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Ian Bowman-Henderson
Lucy Markowitz
Ahmad Sayar

Track D – Business Insights: The State of Global OOH Advertising

MAGNA EVP Vincent Letang, will discuss a new report that analyzes and forecasts OOH ad spend trends in 70 markets, by segment (billboards, street furniture, transit) and formats (digital, static)....
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Vincent Létang

Track A – Analytics: Fingertips to Keyboard: Programmatic OOH Debate

OOH media companies are capturing programmatic budgets while digital buyers are quickly learning about the opportunities OOH can offer to brands. This workshop will explain current trends in programmatic OOH...
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Robby Barnett
Dave Etherington
Jonathan Gudai
Stephanie Gutnik
James Price
Lindsay Rowntree
Chris Waterman

Track B – Data: Leveraging OOH & Mobile Data in a Physical World

The rise of digital and mobile data has transformed OOH from a communication platform offering broad reach to one that can also support each stage of the buyer’s journey. This...
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Jeremy Flynn
Regis Maher
Todd Palatnek
Matt Prohaska

Track C – Thought Leadership: Creating Mind-Blowing Consumer Experiences

Scalable, dynamic and experiential campaigns using DOOH have been making headlines. This workshop will discuss how to create great consumer experiences and tactically relevant Digital OOH. Great creative is often...
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Ian Dallimore
Daniel Dawson
Martin Porter

Track D – Business Insights: Engaging the US Consumer: Nielsen OOH Study

At this workshop, Nielsen SVP Diane Williams will unveil new research about OOH consumers. The study is an update to the examination of America’s relationship with OOH advertising.
Diane Williams

Coffee Break in Expo

Sponsored by Mesmerize

FQ Lounge: The Not-So Messy Middle

The Female Quotient has gone from a moment to a movement: The FQ Lounge is a destination at conferences, companies and college campuses where women connect, collaborate and activate change together. The FQ Lounge...
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Gale Bonnell
Rainbow Kirby-Stearns
Nicole Randall
Shelley Zalis
Carly Zipp Garbis

Track A – Analytics: Programmatic OOH Success Cases

Intersection CEO Ari Buchalter will moderate a panel comprised of OOH customers. Each panelist will share compelling stories about their own positive experiences with programmatic OOH buying – offering tips...
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Ari Buchalter
Josh Levin-Scherz
Amanda Moore
Brian Rappaport
Fletcher Whitwell

Track B – Data: Rethinking the OOH Marketplace

Never before have marketers faced a crisis of confidence of this magnitude. Consumer skepticism is at an all-time high, at the exact same moment where consumers are demanding proof of...
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Gilad Amitai
Jill Montaigne
Michael Rosen
Mike Schott

Track C – Thought Leadership: A Creative’s Guide to ROI…Make it POP!

This workshop will be presented by key members of the OAAA Creative Committee who will share best practices and important tips to improve OOH creativity. Moderated by OAAA Creative Committee...
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Eddy Herty
Chad Hutchinson
Michael McGraw
Mendi Robinson

Track D – Business Insights: Sales Craft: Curiosity Based Conversations

This workshop will examine conversations that take place every day in the media business. Most are conversations that focus on institutional knowledge instead of gaining a better understanding about the...
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Paul Sambrook
Rick Steele
Tommy Teepell

Happy Hour in FQ Lounge Featuring Allies and Champions

The Female Quotient has gone from a moment to a movement: The FQ Lounge is a destination at conferences, companies and college campuses where women connect, collaborate and activate change together. The FQ Lounge...
Read More
Mike Cooper
Kym Frank
Dan Levi
Jodi Senese
Shelley Zalis
Irina Zeltser

Post-Awards Celebration

Sponsored by Lamar Advertising Company

Brunch & Learn

Mike Cooper
Jill Cress
Will Flaherty
Stephen Freitas
Alicia Hatch
Nicole Husband
Laura Hyman
David Krupp
Ryan Laul
Michael Lieberman
Amanda Moore
Terri Rockovich
Robin Tilotta
Lilian Tomovich
Christian Vollerslev
Taylor Weiss
Shelley Zalis
Irina Zeltser

FQ Lounge

Sponsored by Clear Channel Outdoor

Geopath Advanced Training | Moving From Data to Insights

Scott Fiaschetti, SVP of Operations for Geopath, will dig deeper into the methodology behind our new measurement system and demonstrate the features and capabilities of the Geopath Insights Suite. He...
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Scott Fiaschetti
Enza Veltri Chiodi