2019 OOH Media Conference + Expo Aria Resort, Las Vegas, NV

Track A – Analytics: Fingertips to Keyboard: Programmatic OOH Debate

Track A – Analytics: Fingertips to Keyboard: Programmatic OOH Debate

OOH media companies are capturing programmatic budgets while digital buyers are quickly learning about the opportunities OOH can offer to brands. This workshop will explain current trends in programmatic OOH transactions. The panelists will engage in a lively debate surrounding definitions and protocols within the programmatic OOH ecosystem.