2019 OOH Media Conference + Expo Aria Resort, Las Vegas, NV

Track B – Data: OOH Attribution Success Cases

21 May 2019
1:30 pm - 2:15 pm
Bristlecone 7 + 8

Track B – Data: OOH Attribution Success Cases

Marketers increasingly place a great deal of emphasis on attribution and understanding how different touchpoints can drive consumers behavior. With expanded metrics and data available for OOH inventory, it is possible to tie actual consumer actions to advertising stimuli. This workshop will discuss all new studies presented by the companies and individuals who conducted the research.