2019 OOH Media Conference + Expo Aria Resort, Las Vegas, NV

Track B – Data: Leveraging OOH & Mobile Data in a Physical World

21 May 2019
2:30 pm - 3:15 pm
Bristlecone 9 & 10

Track B – Data: Leveraging OOH & Mobile Data in a Physical World

The rise of digital and mobile data has transformed OOH from a communication platform offering broad reach to one that can also support each stage of the buyer’s journey. This workshop will explain how to leverage digital and mobile information in order to make efficient use of every media dollar by amplifying campaign impact using OOH in a physical world.