Track C – Thought Leadership: Creating Mind-Blowing Consumer Experiences
Scalable, dynamic and experiential campaigns using DOOH have been making headlines. This workshop will discuss how to create great consumer experiences and tactically relevant Digital OOH. Great creative is often derived from contextual relevancy and this session will showcase how harnessing the power of DOOH with data driven will take OOH to higher magnitudes of creativity that can be delivered seamlessly at scale, bringing true potential revenue growth. The workshop will be interactive with audience participation encouraged.