2019 OOH Media Conference + Expo Aria Resort, Las Vegas, NV

Track D – Business Insights: The State of Global OOH Advertising

21 May 2019
1:30 pm - 2:15 pm
Bluethorn 7 & 8 & 9

Track D – Business Insights: The State of Global OOH Advertising

MAGNA EVP Vincent Letang, will discuss a new report that analyzes and forecasts OOH ad spend trends in 70 markets, by segment (billboards, street furniture, transit) and formats (digital, static). The session will look at global advertising spending trends, in relation to global economic trends, and how OOH is gaining share against other traditional media formats.