Over a decade in the media industry working across a variety of media channels on the agency side. Strong background in strategic planning and buying – with a focus on print, out-of-home and sponsorship evaluation. Active experience working on numerous new business pitches across various clients/categories. Determined, motivated, and creative individual that thrives on challenging situations, leading a team, and ultimately providing a strong return on investment. Extremely passionate about working with DTC brands on testing, launching, and finding strategic ways to utilize OOH in their media mix.