2019 OOH Media Conference + Expo Aria Resort, Las Vegas, NV

Dylan Mabin

Senior Vice President, Geopath

Dylan Mabin

Senior Vice President, Geopath
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Biography

Leading the Insights & Innovation team and managing audience measurement design. Responsible for major research initiatives and product / service development, including partner and vendor business opportunities. Providing direction and understanding of data capabilities to reach business objectives. Core goals are to improve internal data quality and guide integration of external data sources and emerging technologies to enhance the value proposition of out of home ratings.

All session by Dylan Mabin