For over 20 years, Enza was a leader in the media planning field heading up planning and research groups for large advertising agencies. For the past 11 years, Enza has been focused in the out of home space, first as an OOH planner/buyer and then as an education expert for the OOH Ratings.
Enza started her own company, Strategic Media & Resources Training, LLC in 2013 which focuses on education/training and media strategy. She has trained national and local OOH sales teams as well as worked with clients on how to adapt to the Geopath Out of Home Ratings. She has influenced the sales process by providing proposal guidance, evaluating research methodologies and hosting client training sessions. Enza is also the key Geopath education consultant.