Irina Zeltser is Managing Director of Talon US, the new US arm of Talon UK’s multi award winning innovation and data infused OOH agency. Irina has been at the forefront of both the buyside and sellside of the OOH industry for over a decade. Prior to joining Talon, Irina led Project X as Managing Director, and steered the mobile and corporate development initiatives at Cemusa. She began her OOH career at Kinetic. Irina enjoys playing the piano, crosswords and scrabble, and is fluent in 4 languages. She lives in Manhattan with her husband, son, and dog.